AT&T contracting with another company to jointly sell its computers in France is an example of which market accessing alternative:
A) an independent sales agent.
B) an integrator.
C) an alliance.
D) a differentiator.
E) a distributor.

Question

Quizplus · Accepted Answer

An alliance involves two or more companies working together to achieve a common goal, such as accessing a new market. In this case, AT&T is partnering with another company to sell its computers in France, which is an example of an alliance. The other options, such as an independent sales agent, integrator, differentiator, and distributor, may also be used for market access, but they do not accurately describe the scenario presented in the question.

AT&T Contracting with Another Company to Jointly Sell Its Computers