"Benefitizing" in a sales presentation refers to the practice of translating features of a product into benefits believed to be of value to the customer.

Name: "Benefitizing" in a sales presentation refers to the practice of translating features of a product into benefits believed to be of value to the customer.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Benefitizing is the process of highlighting the benefits of a product or service instead of just listing its features, in order to demonstrate its value to potential customers.

"Benefitizing" in a Sales Presentation Refers to the Practice of Translating