The most difficult sales approach occurs when the sales call is the first meeting with the prospect and there has been no prior attempt to communicate with the buyer.

Question

Quizplus · Accepted Answer

When there has been no prior attempt to communicate with the buyer, the salesperson has to build rapport, gain trust, and introduce their product or service in a short amount of time. This requires them to have strong communication skills, product knowledge, and the ability to quickly adapt to the prospect's needs and preferences. It is generally much easier to make a sale when there has been some prior communication or relationship building with the prospect.

The Most Difficult Sales Approach Occurs When the Sales Call