As a rule, customers do not buy products or services, they buy a set of benefits that address their problems.

Name: As a rule, customers do not buy products or services, they buy a set of benefits that address their problems.
Brand: Quizplus
Rating: 4.9 (35 reviews)

Question

Quizplus · Accepted Answer

Customers typically make purchasing decisions based on the benefits a product or service can provide, such as solving a problem, meeting a need or fulfilling a desire, rather than just the features or attributes of the product or service itself.

As a Rule, Customers Do Not Buy Products or Services