The main objective of a salesperson's formal presentation is:
A) to explain how the salesperson's product meets the special needs of the customer.
B) establishing rapport with the customer.
C) to minimize all other competitive products on the market.
D) to handle concerns effectively.
E) none of the above.

Question

Quizplus · Accepted Answer

The main objective of a salesperson's formal presentation is to explain how the salesperson's product meets the special needs of the customer. A presentation that is tailored to the customer's needs and shows how the product can solve their specific problems is much more effective than a generic sales pitch. Establishing rapport, minimizing competitors, and handling concerns effectively are all important parts of a sales presentation, but they are secondary objectives to addressing the customer's needs.

The Main Objective of a Salesperson's Formal Presentation Is