What can cause a company's market share to decrease when its sales are increasing?
A) product deficiencies in terms of performance or reliability
B) sales force may not be calling on the right prospects
C) aggressive selling by competitors
D) not enough salespeople or sales offices
E) all of the above

Question

Quizplus · Accepted Answer

All of the options listed can contribute to a decrease in a company's market share even if its sales are increasing. Product deficiencies can lead to customers choosing competitors' products, not targeting the right prospects or having insufficient sales coverage can limit sales potential, and aggressive selling by competitors can divert potential sales to them, thus affecting market share negatively.

What Can Cause a Company's Market Share to Decrease When