Question 1

The attempt to decide what is "right" and what is "wrong" in the conduct of marketing research studies is called marketing ____________________.

Accepted Answer

The answer of The attempt to decide what is "right"...

Question 2

Teams that are composed of representatives of marketing research,new product development,production,and finance to study the feasibility of the national launch of a new product are knows as ____________________ teams.

Accepted Answer

The answer of Teams that are composed of representatives of...

Question 3

Discuss the rights and obligations of the research participant.

Accepted Answer

The answer of Discuss the rights and obligations of the...

Question 4

The individual who plans,executes,and controls the marketing research function within the organization is known as the ____________________ of marketing research.

Accepted Answer

The answer of The individual who plans,executes,and controls the marketing...

Question 5

Define marketing ethics and explain how it applies to marketing research.

Accepted Answer

The answer of Define marketing ethics and explain how it...

Question 6

Explain when research should be conducted externally and when it should be done internally.

Accepted Answer

The answer of Explain when research should be conducted externally...

Question 7

An individual that is responsible for contacting clients,designing research projects,preparing research proposals,selecting research suppliers,and supervising data collection,analysis,and reporting activities is commonly referred to as a(n)____________________.

Accepted Answer

The answer of An individual that is responsible for contacting...

Question 8

Discuss the rights and obligations of the researcher.

Accepted Answer

The answer of Discuss the rights and obligations of the...

Question 9

A individual within the research organization who provides technical assistance with questionnaire design,data analyses,and similar activities is known as a(n)____________________.

Accepted Answer

The answer of A individual within the research organization who...

Question 10

Discuss possible sources of conflict between marketing management and marketing research.

Accepted Answer

The answer of Discuss possible sources of conflict between marketing...

Question 11

____________________ means that information involved in the research will not be shared with others.

Accepted Answer

The answer of ____________________ means that information involved in the...

Question 12

Research that is conducted to support a specific claim in a legal action (e.g.a certain miles per gallon performance in city driving conditions)is known as ____________________ research.

Accepted Answer

The answer of Research that is conducted to support a...

Question 13

A session in which research subjects are fully informed and provided with a chance to ask any questions that they may have about an experiment is called a(n)____________________ session.

Accepted Answer

The answer of A session in which research subjects are...

Question 14

____________________ is a term that reflects the degree to which one bases one's morality on moral standards.

Accepted Answer

The answer of ____________________ is a term that reflects the...

Question 15

Telemarketing is conducted under the "guise" of a research study is called ____________________.

Accepted Answer

The answer of Telemarketing is conducted under the "guise" of...

Quiz 4: The Human Side of Marketing Research: Organizational and Ethical Issues