Question 1

Many research companies have a(n)____ that carefully reviews a proposed research design to try to ensure that no harm can come to any research participant.

Accepted Answer

The human subjects review committee is specifically tasked with reviewing proposed research designs to assess the risks and potential harm that may be encountered by research participants. This review process helps ensure that ethical guidelines are followed and that participants are protected from harm during the course of the research.

Question 2

Janice is participating in an experimental study of an herbal supplement that supposedly gives users more energy.Since starting the experiment,she has noticed that she has more energy,but in reality,she is just receiving a "blank" pill that does not contain the herbal supplement.What effect is Janice demonstrating?

Accepted Answer

Janice is demonstrating the placebo effect, in which a person experiences a perceived benefit from a treatment that is actually inert or has no active ingredients.

Question 3

Another term for the sponsoring client in research studies is the ____.

Accepted Answer

The sponsoring client in research studies is often referred to as the "user" because they are the ones who use the research findings for decision-making or further action.

Question 4

A commercial marketing research company that conducts research for clients is known as a(n)____________________.

Accepted Answer

The answer of A commercial marketing research company that conducts...

Question 5

When an individual understands what the researcher wants him or her to do and agrees to the research study,the individual has given ____.

Accepted Answer

Informed consent is the act of voluntarily agreeing to participate in a research study after being informed of the risks, benefits, and procedures involved. It is important that the individual understands the research and agrees to participate before any data is collected. A privacy waiver and confidentiality waiver refer to different aspects of data protection and are not relevant in this context. Implicit consent is a controversial concept and is not considered as valid as informed consent in research ethics.

Question 6

Mark is conducting research studies for two national rental car companies.Mark's action represents a potential ____.

Accepted Answer

Mark's research studies for two competing national rental car companies create a conflict of interest, as he may have divided loyalties and cannot be completely impartial in his findings.

Question 7

Which agency offers syndicated research services?

Accepted Answer

J.D. Power and Associates is known for providing syndicated research services, particularly in the automotive industry, where they conduct surveys and studies to gather consumer opinions and market data.

Question 8

A marketing manager conducts a market test but has already decided to ignore the results if they do not support a national launch of the product.This is an example of ____.

Accepted Answer

This scenario describes a situation in which the marketing manager has already made up their mind about the product launch and is using the market test simply as a way to justify their decision. This is not an objective approach to research and is known as a pseudo-research study. The manager's bias toward a national launch undermines the validity of the market test results.

Question 9

A researcher working for ____ would be considered a conflict of interest.

Accepted Answer

Working for two competing firms creates a conflict of interest because the researcher could be privy to confidential information from both companies, potentially leading to bias or the unfair sharing of proprietary information.

Question 10

When an organization's marketing research department refers to the managers for whom it is performing research services,it is common to refer to the manager as the department's ____________________.

Accepted Answer

The answer of When an organization's marketing research department refers...

Question 11

The idea that information involved in a research will not be shared with others is known as ____.

Accepted Answer

Confidentiality refers to the obligation of the researcher to keep the information obtained from participants in research studies confidential and not disclose it to others unless the participant consents to such disclosure or unless there is a legal obligation to do so. This helps to protect the privacy of the participants and promote trust in the research process.

Question 12

A research organization that develops a unique methodology for studying a specialty area in marketing (such as brand-name evaluation)is called a(n)____________________ research service.

Accepted Answer

The answer of A research organization that develops a unique...

Question 13

A research firm has been hired by an attorney to undertake research that will support his client's defense in a legal dispute.What type of research is the firm being asked to conduct?

Accepted Answer

Advocacy research is conducted to support a particular argument or position in a legal or public policy dispute. In this case, the research firm is hired to support the attorney's client's defense, which would fall under the category of advocacy research. Push poll, deceptive research, and confidentiality research do not fit the context of the scenario described.

Question 14

Researchers have an obligation to respect the participant's right to ____.

Accepted Answer

Researchers are obligated to respect the participant's right to privacy, which includes not disclosing personal information without consent and keeping the information confidential. Honesty, responsible participation, and open discussion are important ethical considerations, but the participant's right to privacy is of primary importance.

Question 15

Which of the following assures respondents that they cannot be identified or linked to their response in any way?

Accepted Answer

Anonymity is the assurance given to respondents that they cannot be identified or linked to their response in any way. Implicit consent refers to consent that is implied by a person's actions, such as voluntarily filling out a survey. Confidentiality refers to the protection of a respondent's information, but does not necessarily guarantee anonymity. Informed consent refers to a person being fully informed about a study and giving explicit consent to participate.

Question 16

The session in which research subjects are fully informed of the research purposes and provided a chance to ask any question that they may have about the experiment is called a(n)____.

Accepted Answer

This session is known as debriefing, where participants are given the full information about the research, and any questions or concerns related to it are addressed. Option A, wrap-up session, is a generic term and does not explicitly mention any informative sessions. Option B, post-hoc session, refers to a statistical analysis method and not an informative session. Option D, placebo session, is a term used in clinical trials to administer a placebo drug to a control group.

Question 17

A political candidate asks staff workers to phone registered voters of another party to ask a leading and negative question about his opposing candidate.This is a form of ____.

Accepted Answer

The scenario described fits the definition of a push poll, which is a technique used to influence potential voters through the guise of conducting a poll. The question asked is designed to plant negative perceptions about the opposing candidate in the minds of those being polled. Advocacy research, research supplier, and cross-functional team do not accurately describe this scenario.

Question 18

A research supplier who designs a marketing research study that is tailored specifically to the needs of the client is using a(n)____________________ research study.

Accepted Answer

The answer of A research supplier who designs a marketing...

Question 19

A marketing research supplier that provides standardized information for many different clients (such as different automobile manufacturers)is known as a(n)____________________ research service.

Accepted Answer

The answer of A marketing research supplier that provides standardized...

Question 20

Research sponsors have the obligation to respect the researcher's right to ____.

Accepted Answer

The answer of Research sponsors have the obligation to respect...

Quiz 4: The Human Side of Marketing Research: Organizational and Ethical Issues

Many research companies have a(n) ____ that carefully reviews a proposed research design to try to ensure that no harm can come to any research participant.