Question 1

Confidentiality means that researchers will not share any individual's information with others.

Accepted Answer

Confidentiality ensures that any personal information collected during research is kept private and not disclosed to others without the consent of the individual. This helps to protect the privacy and rights of research participants.

Question 2

Rob provides leadership in research efforts and integrates all staff-level research activities in the firm in which he is employed.Rob's job title is most likely a ____.

Accepted Answer

Rob's job responsibilities of providing leadership and integrating all staff-level research activities suggest a higher-level position than a research analyst or associate. The job title of manager of decision support systems implies a focus on technology and data management rather than research specifically. Therefore, the best choice for Rob's job title is director of marketing research.

Question 3

Which term refers to the application of principles of conduct to business behavior as related to the exchange environment?

Accepted Answer

Marketing ethics refers to the application of principles of conduct to business behavior, specifically in relation to the exchange environment. Moral relativism and moral idealism are broader philosophical concepts, while marketing idealism is not a commonly used term.

Question 4

A potential advantage of using an outside research supplier over an in-house research department is that it may be possible for the outside supplier to conduct the project ____.

Accepted Answer

An outside research supplier may be more objective as they are not part of the company and are not affected by any internal biases or interests.

Question 5

An Institutional Review Board (IRB)is a committee that carefully reviews a proposed research design to try to make sure the proposed research will satisfy the research objectives.

Accepted Answer

IRB's review a proposed research design to try to make sure that no harm can come to any research participant.

Question 6

Marketing research directors typically ____.

Accepted Answer

Marketing research directors typically spend more time managing and overseeing research projects than actually conducting research themselves. They are responsible for managing teams, developing research strategies, and presenting findings to senior executives, which often requires significant time in meetings and time spent managing budgets and resources.

Question 7

A company that develops a unique methodology for investigating a specific business specialty area is called a(n)____.

Accepted Answer

A company that develops a unique methodology for investigating a specific business specialty area is referred to as a standardized research service because it offers specialized research methods tailored to a particular field or industry.

Question 8

Which term reflects the degree to which one bases one's morality on moral standards?

Accepted Answer

The answer of Which term reflects the degree to which...

Question 9

Claire believes she is a moral person,but she also believes that it is acceptable to tell a lie in certain situations.Which term best reflects Claire's beliefs?

Accepted Answer

Relativism is the belief that moral principles are not absolute but are relative to the persons or groups holding them. Claire's belief that lying is acceptable in certain situations aligns with relativism, as it suggests that the morality of an action depends on the situation.

Question 10

Caleb's job at a marketing research firm is to provide technical assistance with questionnaire design.Which title best describes Caleb's job?

Accepted Answer

Caleb's job is focused on providing technical assistance with questionnaire design, which would fall under the category of research assistant. Director of marketing research would oversee the entire research process, forecast analyst would focus on analyzing data to predict future trends, and research generalist would have a more broad and diverse role within the research team.

Question 11

3-M Corporation puts together teams of employees from various disciplines such as engineering,production,finance,and marketing who share a common purpose,such as new-product development.These types of teams are referred to as ____.

Accepted Answer

Cross-functional teams consist of individuals from different functional areas or disciplines who work together to achieve a common goal or objective. In this case, the team's purpose is new-product development, which suggests a need for collaboration and coordination between different departments or areas of expertise. Syndicated teams are typically formed by external consultants or research firms to conduct market research, while synergistic teams are similar to cross-functional teams but focus more on leveraging the diverse perspectives and expertise of team members to innovate and solve complex problems. Focus groups are a type of qualitative research method used to gather feedback and insights from consumers.

Question 12

One key question that can be used to determine whether a research participant is being treated ethically as a result of an experimental procedure is "Can the research subject be easily returned to his or her initial state?"

Accepted Answer

This is a key question used to determine if a research participant is being treated ethically as it ensures that the participant's well-being is not compromised and they can easily return to their initial state once the experimental procedure is over.

Question 13

Pseudo-research is undertaken to support a specific claim in a legal action or to represent some advocacy group.

Accepted Answer

this is advocacy research.

Question 14

When AT&T hires a research agency to conduct research tailored to its unique needs,AT&T is being provided with ____.

Accepted Answer

Custom research is designed to meet the specific needs of a particular organization, and in this case, AT&T has hired a research agency to conduct research tailored to its unique needs. Syndicated research refers to research that is conducted by a third party and made available for purchase to multiple organizations, while limited and commercial research are not commonly used industry terms.

Question 15

All of the following are advantages of in-house research EXCEPT ____.

Accepted Answer

In-house research typically lacks objectivity since the researchers are internal to the organization and may have biases or preconceived notions about the subject matter. Quick turnaround, better internal collaboration, and potentially lower costs are all advantages of conducting research in-house.

Question 16

The purpose of a push poll is to push consumers into a pre-determined response.

Accepted Answer

A push poll is a marketing technique in which a biased survey is conducted to influence or convince the respondent to answer in a pre-determined way. The questions are designed to push the respondent towards a particular response, rather than gather unbiased information.

Question 17

Commercial providers of marketing research services are called ____.

Accepted Answer

Commercial providers of marketing research services are commonly referred to as "research suppliers." They supply businesses with the information and insights necessary to make informed decisions about their products, services, and target markets. While "research generalists" and "research analysts" are job titles within the industry, they do not describe the companies that provide marketing research services. "Research syndicators" may refer to companies that specialize in selling syndicated research reports, but this term is not commonly used to describe providers of custom marketing research services.

Question 18

A research project that is rushed ____.

Accepted Answer

Rushing a research project almost always means cutting corners in some way, such as not gathering enough data or not thoroughly analyzing results. This can compromise the accuracy and validity of the research.

Question 19

When J.D.Power and Associates sell the results of its research studies on new-car satisfaction to multiple automobile producers,J.D.Power is acting as a ____.

Accepted Answer

J.D.Power and Associates is acting as a syndicated service because it is selling the results of its research studies to multiple automobile producers, who are all subscribe to the same service. A syndicated service is a research study in which the results are made available to multiple clients for a fee.

Question 20

Do-not-call legislation does NOT restrict ____.

Accepted Answer

Telemarketing calls to consumers who register with a no-call list are restricted by do-not-call legislation.

Quiz 4: The Human Side of Marketing Research: Organizational and Ethical Issues