A credit card company uses information about each customer's age,gender,income,and past credit history to find patterns that make customers a poor credit risk.This company is using ____.
A)single-source data
B)data transformation
C)customer discovery
D)index of customer saturation

Question

Quizplus · Accepted Answer

Customer discovery involves analyzing various aspects of customer data to identify patterns or insights, such as those that might indicate a customer's credit risk. In this scenario, the credit card company is analyzing age, gender, income, and past credit history to find patterns related to credit risk, which aligns with the process of customer discovery.

A Credit Card Company Uses Information About Each Customer's Age,gender,income,and