_____ estimates value as the perceived quality buyers obtain per unit of price.
A) Customer value mapping
B) Customer equity
C) User lifetime value
D) Customer value proposition

Question

Quizplus · Accepted Answer

Customer value mapping estimates value as the perceived quality buyers obtain per unit of price. It helps businesses understand how their offerings are perceived in terms of value for the money by comparing them against competitors' offerings.

_____ Estimates Value as the Perceived Quality Buyers Obtain Per