A low-active pricing strategy:
A) emphasizes nonprice competitive factors.
B) is mainly used to gain margins in small market targets.
C) is most effective for discount retailers.
D) is an attractive strategy when competition for market target is high.

Question

Quizplus · Accepted Answer

A low-active pricing strategy is most effective for discount retailers as it focuses on offering lower prices to attract price-sensitive customers.

A Low-Active Pricing Strategy