Which of the following types of pricing is considered a cost-oriented approach of pricing?
A) Break-even pricing
B) Reverse auction pricing
C) Demand-oriented pricing
D) Internet auction pricing

Question

Quizplus · Accepted Answer

Break-even pricing is a cost-oriented approach of pricing where the price is set to cover all the costs of the business, including fixed and variable costs, and to break even. It is a pricing strategy that takes into account the costs of production and the desired profit margin. Reverse auction pricing, demand-oriented pricing, and internet auction pricing are not cost-oriented approaches of pricing.

Which of the Following Types of Pricing Is Considered a Cost-Oriented