Question 1

People's needs to grow, develop, and achieve their full potential are referred to by Maslow as ____ needs.

Accepted Answer

Maslow's hierarchy of needs states that people have five levels of needs, starting with physiological needs (such as food and shelter) and ending with self-actualization needs. Self-actualization needs involve a person's desire to grow, develop, and achieve their full potential.

Question 2

What consumer research method consists of a series of adjectives, phrases, or sentences regarding an object, with subjects indicating the intensity of their feelings toward this object by reacting to these adjectives, phrases, or sentences?

Accepted Answer

This method is called an attitude scale, which uses a series of adjectives, phrases, or sentences to measure the intensity of a subject's feelings towards an object. The subject indicates their level of agreement or disagreement with each item on the scale.

Question 3

Marketers often provide consumers with experience to their products, including free samples and trial offers, to facilitate consumer

Accepted Answer

Providing consumers with experiences like free samples and trial offers can facilitate their learning about the product and increase the likelihood of a purchase.

Question 4

Maslow's hierarchy of needs refers to the five levels of needs that humans seek to satisfy, from most to least important. These needs, in order from most to least important are

Accepted Answer

This answer lists the needs in the correct order: physiological needs (such as air, water, and food), safety needs (such as security and shelter), social needs (such as belonging to a group and affection), esteem needs (such as recognition and achievement), and self-actualization needs (such as personal growth and realizing one's full potential).

Question 5

Luis likes shopping at Stein Mart, a discount department store, because he likes the prices, products, and services the store provides. His selection of this store as a regular stop when shopping is influenced by ____ motives.

Accepted Answer

Patronage motives are driven by a customer's satisfaction with a particular store or brand, which leads them to become a regular patron of that establishment. In this case, Luis's preference for Stein Mart and its prices, products, and services have led him to select it as a regular stop when shopping.

Question 6

Shortly after moving into their new home, Mark and Katherine Gould purchase and install smoke detectors and an alarm system. The Goulds are concerned about fulfilling their need for

Accepted Answer

Smoke detectors and alarm systems are safety measures aimed at protecting individuals from harm or danger, fulfilling the need for safety.

Question 7

Cognitive, affective, and behavioral are the three major components of

Accepted Answer

Cognitive refers to a person's thoughts or beliefs about a particular object, affective refers to the emotions or feelings associated with the object, and behavioral refers to a person's intentions or actions towards the object. These three components are the basis of attitudes towards a product, service, or brand.

Question 8

An attitude is

Accepted Answer

An attitude is one's evaluation, feelings, and behavioral tendencies toward an object or idea. It involves a person's beliefs, emotions, and behaviors towards something.

Question 9

A salesperson at Best Buy tells Donovan that the Sony Notebook is one of the most reliable computer notebooks ever made. Donovan, however, has just heard about a second Sony recall for this model because of overheating. If Donovan engages in selective distortion, his most likely response will be to

Accepted Answer

The answer of A salesperson at Best Buy tells Donovan...

Question 10

Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective

Accepted Answer

Selective retention refers to the tendency of individuals to more easily remember information that supports their pre-existing attitudes, beliefs, or feelings, while forgetting or ignoring contradictory information.

Question 11

Melanie prefers to shop at Target for most of her household needs even though the same products and brands are available at Kmart. She prefers the service, location, and friendliness of the employees at Target. Melanie's reasons that influence her decision to shop at Target are called

Accepted Answer

Patronage motives refer to the specific reasons why a customer chooses to shop at a particular store or patronize a particular business. In this case, Melanie's preference for Target over Kmart is based on factors such as service, location, and employee friendliness, which are all examples of patronage motives. Therefore, the best answer is C, patronage motives.

Question 12

Which of the following statements about how a consumer organizes inputs that reach awareness is most accurate?

Accepted Answer

The statement that inputs that reach awareness are organized to produce meaning and this meaning is interpreted in light of what is familiar to the individual is the most accurate. Consumers organize information inputs to produce meaning, which is then interpreted based on their existing knowledge and past experiences. This process is unique to each individual and can vary in speed depending on the complexity of the information being processed.

Question 13

Assignment of meaning to organized information inputs is called

Accepted Answer

Interpretation involves assigning meaning to information inputs, which is essential for comprehension and communication. Motivation refers to the drive or incentive to perform a task or achieve a goal, while redefinition is the process of changing the definition or meaning of something. Learning is the acquisition of knowledge or skills through experience or study, while selection is the process of choosing or picking from a group of options.

Question 14

The U.S. Army recruits soldiers based on the slogan, "An army of one," implying that people can reach their full personal potential in the U.S. Army. This is an appeal to what need according to Maslow's hierarchy of needs?

Accepted Answer

Maslow's hierarchy of needs states that self-actualization, or reaching one's full potential, is the highest level of need a person can strive for. The U.S. Army's slogan, "An army of one," implies that individuals can achieve this level of need by joining the army, making it an appeal to the need for self-actualization.

Question 15

Psychological influences that determine where a person purchases products on a regular basis are called

Accepted Answer

Patronage motives refer to the psychological influences that determine where a person purchases products on a regular basis. This includes factors such as loyalty to a particular brand or store, habit, convenience, and social influence.

Question 16

Jana now feels that her teeth are not white enough after seeing advertisements for whitening toothpaste. Marketers promote these brands based on ____ needs, appealing to sex appeal.

Accepted Answer

The answer of Jana now feels that her teeth are...

Question 17

Salina is shopping for low-calorie frozen dinners to take to work for lunch. Salina has always been mindful of the total calories and the number of fat grams in these dinners. However, after reading an article about the high sodium counts in frozen meals and the maximum grams of sodium a woman should eat daily, she now pays attention to the sodium as well. The changes in Salina's thought processes and behavior caused by this information is called

Accepted Answer

Salina is demonstrating a change in her thought process and behavior due to the new information she learned about the sodium content in frozen meals. This change in behavior is a result of learning, which is the acquisition of knowledge or skills through experience, study, or being taught.

Question 18

Having used both Secret and Sure deodorants, Annette feels that Secret is a good product and the one that best meets her needs. She has formed a(n) ____ about Secret.

Accepted Answer

Annette has formed a positive attitude towards Secret based on her personal experience and preference.

Question 19

Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs, which are called

Accepted Answer

Motives are internal energizing forces that drive a person to take action to fulfill a need or desire, making it the best choice for the given statement. Lifestyles, perceptions, attitudes, and traits may also influence a buyer's actions, but they are not specifically geared toward satisfying needs.

Question 20

According to Maslow's hierarchy of needs,

Accepted Answer

According to Maslow's hierarchy of needs, individuals first satisfy the most basic needs (physiological and safety) and then try to fulfill needs at the next level up (love and belonging, esteem, and self-actualization). This is depicted as a pyramid, where each level of need must be satisfied before moving on to the next level. However, the order and importance of needs may vary for different individuals.

Quiz 7: Consumer Buying Behavior