An effective database contains:
A)every transaction a customer has with a firm and interactions that resulted in purchases.
B)all transactions and all interactions a customer has with a firm.
C)transactions and interactions of customers that have a high lifetime value.
D)only the transactions of customers.

Question

Quizplus · Accepted Answer

An effective database should contain all transactions and interactions a customer has with a firm to provide a comprehensive view of their engagement with the company. This data can be used to analyze customer behavior, preferences, and trends, which can help inform marketing, sales, and support strategies to improve customer experience and loyalty. Option A is too limited as it does not include all interactions, while option C is too narrow since it only focuses on high-value customers. Option D is too restrictive as it excludes valuable insights that can be gained from interactions.

An Effective Database Contains