Many times demographic and psychographic information about customers is not available through internal company records. In these situations:
A)the information can be purchased from external marketing research firms.
B)a company can offer customers an incentive to provide the necessary information.
C)the database can be appended with interaction and history information.
D)geocoding can be appended to each customer's record.

Question

Quizplus · Accepted Answer

When demographic and psychographic information is not available through internal company records, the best option is to purchase the information from external marketing research firms. These firms specialize in gathering and analyzing data about consumer behavior, attitudes and preferences, and can provide valuable insights to help businesses improve their marketing strategies. Offering incentives to customers to provide information can also be effective, but may not be as reliable or comprehensive as data obtained from research firms. Appending the database with interaction and history information or geocoding can also be helpful, but may not provide the same level of insight into customers' motivations and preferences as demographic and psychographic data.

Many Times Demographic and Psychographic Information About Customers Is Not