
With location-data tracking, the term "hashed" refers to the process of:
A) making the data anonymous so that specific individuals cannot be identified.
B) locating individuals within a specific distance of a specified location.
C) purging names from a list of individuals who live within a specified area that do not meet a target profile.
D) identifying individuals within a specified location that meet a firm's target audience for a mobile campaign.
Correct Answer:
Verified
Q8: Adding geographic codes to customer records to
Q9: Many marketing experts believe calculating the lifetime
Q10: A digital marketing firm tracked the movement
Q11: Successful database marketing emphasizes two things:
A)sales and
Q12: In determining lifetime value for individual customers,
Q14: A marketing database contains:
A)transactions and interactions individuals
Q15: In calculating the lifetime value of a
Q16: Many times demographic and psychographic information about
Q17: An effective database contains:
A)every transaction a customer
Q18: Customer clustering is attractive to marketers because
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