Many marketing experts believe calculating the lifetime value of a market segment is superior to calculating the value for a single individual because it:
A)is a larger number.
B)is more stable than an individual.
C)adds costs that cannot be allocated per individual.
D)sums costs across a market segment.

Question

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The Answer of Many marketing experts believe calculating the lifetime value of a market segment is superior to calculating the value for a single individual because it:
A)is a larger number.
B)is more stable than an individual.
C)adds costs that cannot be allocated per individual.
D)sums costs across a market segment.

Many Marketing Experts Believe Calculating the Lifetime Value of a Market