The process of building profiles of customers from a firm's database is:
A)data warehousing.
B)direct marketing.
C)location data tracking.
D)data mining.

Question

Quizplus · Accepted Answer

The process of building profiles of customers from a firm's database is known as data mining. Data mining involves the use of statistical algorithms and techniques to extract useful insights and patterns from large datasets, such as customer behavior and preferences, which can then be used to optimize marketing and sales strategies. Data warehousing involves the process of collecting, storing, and managing data from various sources in a centralized repository, while direct marketing involves targeting specific customers with personalized marketing messages. Location data tracking involves tracking the physical location of customers, which can provide valuable insights into their behavior and preferences.

The Process of Building Profiles of Customers from a Firm's