Successful database marketing emphasizes two things:
A)sales and contribution margin.
B)identifying customers and building relationships.
C)lifetime value of customers and data mining.
D)data mining and data coding.

Question

Quizplus · Accepted Answer

Successful database marketing focuses on identifying customers and building relationships with them. This involves collecting and analyzing data to better understand customer behavior and preferences, and using that information to develop targeted marketing campaigns and personalized communication strategies. While sales and contribution margin are important considerations in any marketing strategy, they are not the primary focus of database marketing. Similarly, while data mining and coding are important tools for collecting and analyzing customer data, they are not the ultimate goal of database marketing. Instead, database marketing is about using customer data to create personalized experiences and build lasting relationships with customers. Lifetime value of customers is also an important consideration in database marketing, as it helps to prioritize marketing efforts and allocate resources more effectively.

Successful Database Marketing Emphasizes Two Things