Using geocoding, a company's marketing department can add which of the following to each customer's record?
A)Demographic information and lifestyle data as well as the geographical codes
B)Total purchases made at each retail outlet in the area
C)Demographic and political information
D)A composite analysis of his or her neighbors

Question

Quizplus · Accepted Answer

Geocoding allows the marketing department to add geographical codes to the customer's record, and with that, they can also add demographic information and lifestyle data to create a more comprehensive customer profile. This information can help the company to target specific customers with appropriate marketing strategies. Option B and C are not directly related to geocoding, and option D seems unethical to analyze a customer's neighbors without their consent.

Using Geocoding, a Company's Marketing Department Can Add Which of the Following