The newest form of data analytics is location-data tracking, which is the process of:
A)making the data anonymous so that specific individuals cannot be identified.
B)analyzing data provided by mobile phone GPS technology and combining it with consumer profile information.
C)purging names from a list of individuals who live within a specified area that do not meet a target profile.
D)identifying individuals within a specified location that meet a firm's target audience for a mobile campaign.

Question

Quizplus · Accepted Answer

Location-data tracking involves analyzing data from mobile phone GPS technology and combining it with consumer profile information. This allows firms to identify individuals' locations and target them with specific mobile advertising campaigns. Option A involves anonymizing the data, which is not the goal of location-data tracking. Option C involves purging names from a list, which is not necessarily related to location-data tracking. Option D is partially correct, as identifying individuals within a specified location is a goal of location-data tracking, but it does not fully capture the process of analyzing GPS and consumer profile data.

The Newest Form of Data Analytics Is Location-Data Tracking, Which