Which of the following is NOT one of the subsystems of the marketing information system?
A)internal reports
B)marketing intelligence
C)marketing decision support
D)marketing research
E)consumer information support system

Question

Quizplus · Accepted Answer

The four subsystems of the marketing information system are internal reports, marketing intelligence, marketing decision support, and marketing research. The consumer information support system is not a subsystem of the marketing information system, but rather a tool that can be used within these subsystems to manage and analyze consumer data.

Which of the Following Is NOT One of the Subsystems