Which of the following is the best definition of marketing research? Marketing research is:
A)the activity of analyzing secondary information and providing executives with timely reports
B)the process of designing experiments that provide decision makers with causal information
C)the linking of consumers with information managers
D)the process of designing, gathering, analyzing, and reporting information that may be used to solve a specific marketing problem
E)the process of designing, gathering, analyzing, and reporting information that may be used to solve general marketing problems

Question

Quizplus · Accepted Answer

Marketing research involves a process that includes designing, gathering, analyzing, and reporting information that can be used to solve a specific marketing problem. This definition aligns with option D. Options A, B, and C do not fully capture the multi-step process of marketing research, and option E is too broad and lacks specificity.

Which of the Following Is the Best Definition of Marketing