The key reason that the marketing concept has been recognized as the "right philosophy" is that it:
A)is well established in the marketing literature
B)has been recommended by successful marketing executives
C)does not rely on high-pressure selling
D)stresses understanding the competition
E)always puts the customer first

Question

Quizplus · Accepted Answer

The key reason that the marketing concept has been recognized as the "right philosophy" is that it always puts the customer first. The marketing concept is a customer-focused business philosophy that stresses understanding and meeting the needs and wants of customers, which is essential for long-term business success. The marketing concept also involves building relationships with customers, delivering superior value, and continuously improving customer satisfaction. This approach has been widely recognized as the most effective way to achieve business growth and profitability.

The Key Reason That the Marketing Concept Has Been Recognized