What is the purpose of the "marketing intelligence system" subsystem of the marketing information system?
A)to obtain everyday information about pertinent developments in the environment
B)to supply collected data that may be accessed and analyzed using tools and techniques that assist managers in decision making
C)to gather information generated by internal reports, which includes orders, billing, receivables, inventory levels, stock-outs, among others
D)to generate the particular information needed for the specific situation
E)to gather information not gathered by the other MIS component subsystems

Question

Quizplus · Accepted Answer

The purpose of the "marketing intelligence system" subsystem of the marketing information system is to obtain everyday information about pertinent developments in the environment. This system scans the environment for information about competitors, customers, and other factors that may impact the organization's marketing activities. This information helps marketers stay up-to-date with the latest trends and make informed decisions about their marketing strategies.

What Is the Purpose of the "Marketing Intelligence System" Subsystem