Which of the following is mentioned in your textbook as a situation in which time is a factor in marketing research?
A)A product is nearing the end of its life cycle.
B)The necessary information is already in the firm's internal reports.
C)Value can be estimated and a more informed decision may be made justifying or not justifying marketing research.
D)Marketing managers can quickly and inexpensively access the data.
E)both B and D

Question

Quizplus · Accepted Answer

When a product is nearing the end of its life cycle, time becomes a critical factor in marketing research. This is because decisions related to whether to extend the product's life, launch a new product or discontinue the product need to be made quickly to maintain market share and profitability.

Which of the Following Is Mentioned in Your Textbook as a Situation