
Secondary data refers to:
A) information collected for a purpose other than the study's original purpose
B) information gathered specifically to serve the research objectives at hand
C) information that is relatively easy to access
D) information gathered by those whose primary job is marketing research
E) data collected on primary product/service users
Correct Answer:
Verified
Q11: Which company policy regarding marketing research would
Q12: The sample size determines:
A)how accurate the sample
Q13: Which of the following is mentioned in
Q14: Establishing the need for marketing research:
A)arises when
Q15: Errors in collecting data may be attributed
Q17: The marketing research process is presented to
Q18: The sample plan refers to:
A)the process used
Q19: When a researcher communicates with a respondent,what
Q20: Which of the following is a type
Q21: Which of the following is true regarding
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