
Errors in collecting data may be attributed to fieldworkers and respondents.What is important about these errors is that:
A) researchers keep a list of all the errors that occur and report them in the "Error Report"
B) researchers know the sources of these errors and their history
C) researchers know the source and history of these errors and maintain a catalog of them
D) researchers know the source of the errors and implement controls to minimize them
E) researchers do NOT know the source of these errors but must watch for them carefully
Correct Answer:
Verified
Q10: Which of the following best describes research
Q11: Which company policy regarding marketing research would
Q12: The sample size determines:
A)how accurate the sample
Q13: Which of the following is mentioned in
Q14: Establishing the need for marketing research:
A)arises when
Q16: Secondary data refers to:
A)information collected for a
Q17: The marketing research process is presented to
Q18: The sample plan refers to:
A)the process used
Q19: When a researcher communicates with a respondent,what
Q20: Which of the following is a type
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