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Essentials of Marketing Research
Quiz 11: Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation
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Question 41
Multiple Choice
If the distribution is asymmetric, which measure of location is most appropriate if the data is in a nominal scale? If it is in an ordinal scale? If it is in an interval or ratio scale?
Question 42
Multiple Choice
A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable and to express these counts in percentage terms is called ________.
Question 43
Multiple Choice
The ________ is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.
Question 44
Multiple Choice
A frequency distribution ________.
Question 45
True/False
Data collected in social media often lend themselves to basic analysis involving frequencies, percentages and cross-tabulations.
Question 46
Multiple Choice
A measure of central tendency given as the value that occurs the most in a sample distribution is called the ________.
Question 47
Multiple Choice
A measure of central tendency given as the value above which half of the values fall and below which half of the values fall is called the ________.
Question 48
Multiple Choice
If the distribution is asymmetric and the variable is measured on a nominal scale, the ________ should be used as a measure of location.
Question 49
Multiple Choice
According to the text, which of the following represents the highest peak of the distribution?
Question 50
Multiple Choice
Which of the following is NOT a statistic that is associated with the measures of location of frequency distribution?
Question 51
Multiple Choice
The most common measures of variability are the ________ and ________.
Question 52
Multiple Choice
A frequency distribution for a variable produces ________.
Question 53
Multiple Choice
Which of the following is used to estimate the average when the data have been collected using an interval or ratio scale?
Question 54
True/False
The chi-square statistic can be estimated on counts of data or on percentages.
Question 55
Multiple Choice
The ________ should be used as a measure of location if the distribution is asymmetric and the variable is measured on an ordinal scale.
Question 56
Multiple Choice
The ________ is that value obtained by summing the values of all elements in a set and dividing by the number of elements.
Question 57
Multiple Choice
The ________ of a sample is the middle value when the data are arranged in ascending or descending rank order.
Question 58
True/False
When using the chi-square statistic in cross-tabulation, the null hypothesis (H0)will be rejected only when the probability of obtaining a more extreme value is less than 0.05.