In Canada, cranberry sauce sales spike right before Thanksgiving, Christmas, and other holidays. A segmentation that seems to describe this phenomenon is ________.
A)social class
B)personality
C)occasion
D)readiness stage
E)education

Question

Quizplus · Accepted Answer

The spike in cranberry sauce sales occurs right before holidays, indicating that consumers are purchasing the product for a specific occasion, making occasion a relevant segmentation factor. Social class, personality, readiness stage, and education are not directly relevant to this phenomenon.

In Canada, Cranberry Sauce Sales Spike Right Before Thanksgiving, Christmas