The 55-year-old baby boomers share common needs in music and performers. When a music company decides to serve this group, the group is called a(n)________.
A)market segment
B)target market
C)well-defined market
D)differentiated market
E)undifferentiated market

Question

Quizplus · Accepted Answer

The group of 55-year-old baby boomers with common needs in music and performers is a specific segment of the overall market, and a music company targeting this group is focusing on a target market. Option B is the best fit for this scenario. Option A, C, D, and E are not specific enough to capture the idea of a company targeting a particular group within the larger market.

The 55-Year-Old Baby Boomers Share Common Needs in Music and Performers