To evaluate the different market segments your company is serving, you would look at which of the following factors?
A)consumer size
B)product growth
C)segment structural attractiveness
D)company culture
E)company competitors

Question

Quizplus · Accepted Answer

Segment structural attractiveness is a key factor in evaluating market segments, as it considers the long-term profitability and sustainability of serving a particular segment.

To Evaluate the Different Market Segments Your Company Is Serving