These days, smart planners realize that an organization's goals and objectives can be best accomplished through an integrated approach, not just through marketing but through all communication functions.
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Q18: Which of the following is NOT an
Q19: Public relations should lead marketing strategy because
A)
Q20: Why is public relations referred to as
Q21: Public relations is primarily addressed to external
Q22: Journalists write primarily for segmented, targeted audiences,
Q24: Your book says that public relations contributes
Q25: Discuss the importance of public relations in
Q26: The public relations field has yet to
Q27: Public relations is process, which is series
Q28: Ultimately, public relations is about open, two-way
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