Why is public relations referred to as the fifth "P" of marketing strategy?
A) It provides third-party endorsements.
B) It serves the public interest and generates public goods.
C) Public relations can help pull the company into the market.
D) It refers to audiences as "publics" rather than "consumers."
E) Public relations is a management process.

Question

Quizplus · Accepted Answer

Public relations is referred to as the fifth "P" of marketing strategy because it can help pull the company into the market by building relationships and creating a favorable public image, complementing the traditional four Ps of marketing: Product, Price, Place, and Promotion.

Why Is Public Relations Referred to as the Fifth "P