The whale curve shows:
A)the most profitable 20% of customers generate about 180% of sales.
B)the most profitable 20% of customers generate about 80% of total sales.
C)the most profitable 20% of customers generate about 80% of total profits.
D)the most profitable 20% of customers generate about 180% of total profits.

Question

Quizplus · Accepted Answer

The whale curve illustrates that the top 20% of customers can generate a disproportionately high percentage of profits, often exceeding 100%, due to the losses incurred by less profitable customers.

The Whale Curve Shows