Question 1

Identify at least four benefits and four challenges of enterprise systems.

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Question 2

________________________________________ systems,capture and integrate customer data from all over the organization,consolidate the data,analyze the data,and then distribute the results to various systems and customer touch points across the enterprise.

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Question 3

You have been hired by Santori,Inc.,a small company that imports and distributes an Italian sparkling water.The company is interested in what benefits an enterprise system would bring.Would an enterprise system be appropriate for this company? What steps would you take in determining this?

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Question 4

________________________________________ software deals with employee issues that are closely related to CRM,such as setting objectives,employee performance management,performance-based compensation,and employee training.

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Question 5

Identify and describe the two types of customer relationship management applications.

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Question 6

You have been hired by Croydon Visiting Nurse Services,whose business processes are all manual,paper-based processes.How might a CRM system benefit them?

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Question 7

Identify two supply chain models.Which is better?

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Question 8

Nike's contract suppliers do not _______________________ sneakers from scratch.

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Question 9

__________________________ is the marketing of complementary products to customers.

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Question 10

Identify two classifications for supply chain software.For each classification,identify five capabilities.

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Question 11

___________________________________ supply chains typically span greater geographic distances and time differences than domestic supply chains and have participants from a number of different countries.

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Question 12

Identify and describe three major enterprise applications.

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Question 13

What additional complexities are faced in global supply chains? How does the Internet help in managing global supply chains?

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Question 14

Identify five benefits of customer relationship management systems.

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Question 15

A firm's __________________________ is a network of organizations and business processes for procuring raw materials,transforming these materials into intermediate and finished products,and distributing the finished products to customers.

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Question 16

___________________________________ manage the flow of products through distribution centres and warehouses to ensure that products are delivered to the right locations in the most efficient manner.

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Question 17

Plant Away is an Oregon-based retailer and distributor of trees and shrubs.They have hundreds of smaller nurseries based around the country that grow the plant stock.The majority of their business is conducted online.Consumers purchase typically small quantities of products online and Plant Away coordinates the shipping from the most appropriate nursery.What unique problems might you anticipate they have in their supply chain? What might remedy these problems?

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Quiz 9: Enterprise Applications to Manage Supply Chains and Respond to Customers