Which of the following criteria is it most important that a group meet in order to be considered a true segment?
A) be replicable over time
B) be diverse demographically
C) have similar loyalty rates
D) be a heterogeneous set
E) be underserved by competitors

Question

Quizplus · Accepted Answer

Replicability over time is the most important criterion for a group to be considered a true segment because it allows the marketer to target the segment consistently and effectively. Diverse demographics, similar loyalty rates, heterogeneity, and being underserved are also important criteria, but they are secondary to replicability over time.

Which of the Following Criteria Is It Most Important That