Consumers can show their allegiance to retail outlets or product or service brands. Marketers can use this information to segment consumers by ________.
A) life events
B) loyalty
C) values
D) perception
E) needs
Correct Answer:
Verified
Q3: _ is communicating a product or service
Q3: Many firms make an effort to identify
Q4: The initial method of segmenting a population
Q5: The most basic forms of market segmentation
Q6: Examples of _ segmentation variables include integrity,
Q7: Which of the following criteria is it
Q9: Demographic segmentation is so frequently used in
Q11: The _ is a group of characteristics
Q12: The division of buyers into groups based
Q13: Which of the following is the process
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