The ________ is a group of characteristics that is used to assign segment members.
A) perceptual map
B) demographic base
C) segmentation base
D) USP
E) position statement

Question

Quizplus · Accepted Answer

Segmentation base is a group of characteristics used to categorize and target specific groups of consumers. It can include demographic, geographic, psychographic, and behavioral variables.

The ________ Is a Group of Characteristics That Is Used