Which type of segmentation is most related to the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item?
A) behavioral
B) psychographic
C) needs
D) impulse
E) values

Question

Quizplus · Accepted Answer

Behavioral segmentation is based on observable behavior of consumers such as their purchasing habits, usage rates, brand loyalty, and other behaviors related to the product or service. The use of the word 'when' in the question is related to behavior and therefore, behavioral segmentation is the most related type of segmentation.

Which Type of Segmentation Is Most Related to the Use