Which of the following is NOT an example of a demographic segmentation variable?
A) lifestyle
B) income
C) ethnicity
D) gender
E) age

Name: Which of the following is NOT an example of a demographic segmentation variable? A) lifestyle B) income C) ethnicity D) gender E) age
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Question

Quizplus · Accepted Answer

Lifestyle is a psychographic segmentation variable, not a demographic segmentation variable. Demographic segmentation variables are based on measurable characteristics such as age, gender, income, ethnicity, etc.

Which of the Following Is NOT an Example of a Demographic