Pendergraff Pet Supplies divides the pet market according to the owners' race, occupation, income, and family life cycle. What type of segmentation does Pendergraff use?
A) geographic
B) behavioral
C) needs
D) demographic
E) psychographic

Question

Quizplus · Accepted Answer

Pendergraff Pet Supplies is using demographic segmentation, which bases market segmentation on quantifiable statistics such as age, gender, income, education, and occupation. In this case, they are dividing the pet market according to race, occupation, income, and family life cycle.

Pendergraff Pet Supplies Divides the Pet Market According to the Owners