Multisegment marketing is likely to ________ and ________.
A) increase research costs; decrease shipping costs
B) decrease resale value; increase sales volume
C) increase sales potential; increase costs
D) increase sales potential, decrease costs
E) decrease sales potential; decrease costs

Question

Quizplus · Accepted Answer

Multisegment marketing involves targeting multiple segments of the market with tailored marketing strategies. This can increase sales potential by reaching a wider range of consumers with specific messaging that speaks to their needs and preferences. However, this may also increase costs as it requires additional research and effort to develop and implement multiple strategies. Therefore, the best choice is (C) increasing sales potential and increasing costs.

Multisegment Marketing Is Likely to ________ and ________

Multisegment Marketing Is Likely to and