A marketer of exclusive products would be most likely to use ________ marketing.
A) mass
B) undifferentiated
C) differentiated
D) niche
E) universal

Question

Quizplus · Accepted Answer

A marketer of exclusive products would most likely use niche marketing to target a small, specific group of high-end customers who are willing to pay a premium for unique and luxurious products. Niche marketing allows for customization of marketing messages and a targeted approach to reach a particular audience, which is essential for marketing luxury products. Mass marketing would not work for exclusive products, as they are not aimed at a broad audience, and undifferentiated marketing does not allow for the personalization needed for targeting high-end customers. Differentiated marketing could work, but it is not as effective as niche marketing for exclusive products. Universal marketing is not a recognized term in the marketing industry.

A Marketer of Exclusive Products Would Be Most Likely to Use