Which type of positioning is based on the attributes of products or services and their corresponding benefits?
A) unique
B) symbolic
C) functional
D) experiential
E) optimized

Question

Quizplus · Accepted Answer

Functional positioning is based on the attributes and benefits of products or services. This type of positioning focuses on the product's features and how these features benefit the customer.

Which Type of Positioning Is Based on the Attributes of Products