When Burger King targets children, teens, adults, and seniors with different ads in different media, it is practicing ________ segmentation.
A) demographic
B) values
C) psychographic
D) behavioral
E) usage

Question

Quizplus · Accepted Answer

Demographic segmentation refers to dividing the market based on variables such as age, gender, income, education, occupation, and family life cycle. Burger King is targeting different age groups with different ads, which falls under demographic segmentation.

When Burger King Targets Children, Teens, Adults, and Seniors with Different