You have just created the "perfect" ad. It communicates the full mix of benefits upon which the brand is differentiated and positioned. This full positioning of the brand is called ________.
A) its value proposition
B) target marketing
C) brand optimization
D) its value profile
E) differentiated marketing

Question

Quizplus · Accepted Answer

A brand's value proposition is the full positioning of the brand that communicates the unique mix of benefits it provides to its target audience. It is a statement that summarizes the benefits and value that the brand promises to deliver to its customers. Therefore, creating the perfect ad that effectively communicates the brand's unique benefits and value is essentially communicating the brand's value proposition.

You Have Just Created the "Perfect" Ad