Recognizing that some people eat cereal because of its nutritional value, some people eat cereal because it is easy to prepare, and some eat cereal because it tastes good is part of the ________ process.
A) perceptual map
B) segmentation
C) customerization
D) differentiation
E) positioning

Question

Quizplus · Accepted Answer

Recognizing the different reasons why people consume cereal is a key aspect of market segmentation, which involves dividing a larger market into smaller groups of consumers with similar needs or characteristics.

Recognizing That Some People Eat Cereal Because of Its Nutritional