Jolene Enterprises mass produces an all-purpose floor cleaner, mass distributes it, and mass promotes it. This firm uses ________ marketing.
A) segmented
B) undifferentiated
C) focused
D) differentiated
E) concentrated

Question

Quizplus · Accepted Answer

Jolene Enterprises is using undifferentiated marketing, which means that they are targeting a broad customer base with a single marketing mix. This is evident from their mass production, distribution, and promotion of the all-purpose floor cleaner without catering to specific segments of the market.

Jolene Enterprises Mass Produces an All-Purpose Floor Cleaner, Mass Distributes